Litchi Flowers is not a traditional e-commerce app for flowers, so that users can share their feelings by record a small video or share external link to a video/audio track printed as a QR code on the card message attached to the delivered bouquet.
Also it’s providing “Add finishing touch” including ballon and chocolate. Moreover there is a nice reminder for an upcoming events!
Case Study Slide deck
Litchi Flowers has one type of user flow, but they are so sensitive. So I’ve successfully created user-centered design to help them delivers their feelings easy, simple to use and good looking as well.
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points.
For the home screen, I prioritized a quick and easy ordering process to help users save time.